CRO Audit Discovery Questionnaire - Hypergrow

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Services
Case Studies
About
Contact

Services
Case Studies
About
Contact

Services
Case Studies
About
Contact

CRO Audit Discovery Questionnaire

Introduction: Hello and welcome to our questionnaire. If at any point you do not know the answer to something, you can contact us for help.

Next steps: These answers will be used to help us price your audit. We want to ensure we’re getting as granular as needed to create an impact in your company’s sales.

Analytics tools currently implemented

Built-in shop analytics (i.e. Shopify Analytics) Google Analytics Mixpanel Segment Adobe Analytics Heap Other

Are you using a session recording/heatmapping tool?

Are you using a personalization tool?

How many steps are in your average funnel before the customer can add a product to their cart?

Avg monthly website visitors

Current conversion rate (%)

Estimated number of SKUs

Avg order value ($)

Primary device used by customers on the website

Desktop Tablet Mobile

Rate your current data cleanliness:

1 - clean 2 - missing tags here and there but eComm and pageview data in tact 3 - messy enough to need fixing to be reliable 4 - cannot track eComm metrics but can track page views 5 - very messy and needs immediate fixing

Select pages you would like us to analyze in depth:

Home page Category page template + Additional category page templates (best for multiple popular categories) Product page template + Additional product page templates (best for multiple product types) Cart page Checkout page Landing pages Blog/Recipe page template Other

Tip: These would be key pages that you are sending ad campaign traffic to or your most SEO/direct trafficed pages. We’ll take especially close at theses to make them convert better.

If you selected Additional Product or Category Pages, Landing Pages, or Other above, please give us the type and number of templates/pages you’d like us to analyze

What are the biggest problems facing your on-site conversion funnel

Website speed Brand uniformaty across channels Consistent tone of voice Ease of understanding information Not enough information on the site Attracting new customers Retaining existing customers Technical/Design experience More than one popup when visiting the site Relying on discounts to drive sales Other

If you selected Other, what problem are you facing?

Tell us your top three goals with this audit

Are there any technical limitations we should know about?

Do you have a specific budget in mind for this project?

Your Email

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