A well-known keto product brand enlisted Hypergrow to organize and audit their customer analytics data to identify opportunities for website information re-organization and visual redesign. After the audit, they continued with Hypergrow to implement those changes via a website redesign on WordPress and Shopify.
The goal of the redesign was to better connect the two sites – a blog with thousands of articles, recipes, and customer testimonials and the shop itself – under a comprehensive and unified brand experience for the customer. After the design and launch of this initiative, Hypergrow continued with the client and offered support for the next year as they hired an internal web development team. Over that time Hypergrow worked alongside the new internal team to transition the site to a headless React build on top of the two existing CMS systems.
- Unify their brand experience across Shopify and WordPress to create a unfied experience for customers.
- Completely re-did their Google Analytics (their preferred platform) tracking to patch tracking gaps and align data with Shopify.
- Identify points of friction in their conversion funnel and optimize those areas.
- Move their Shopify store from https://shop.ketochow.xyz to https://ketochow.xyz to prioritize sales and boost product-focused SEO.
- Went through all Shopify and WordPress plugins to determine conflicts, redundancies, and feature/performance gaps. Then created plan to add/replace, consolidate, or eliminate plugins.
- Went through dozens of blog category names and refined them into meaningful categories with SEO impact
- Restructured all recipe posts to be SEO and Pinterest/social media friendly + include recommended products associated with each recipe with an add to cart button for each.
- Update 2.0: Went through both sites and converted them to headless React.
Conversion Rate Optimization Audit
A CRO Audit is often recommended for eCommerce clients as it exposes key learnings from users that create a roadmap of changes for the company’s site moving forward. We use heatmapping, user recordings, analytics data, aggregated sentiment data from customer comments across social media, and more to draw these insights. We also ensure to touch base with every vested party from the CMO to the customer support reps.
Subscriptions
After learning that 56% of all orders were from return customers, adding subscriptions to all products on the site was an essential recommendation. This raised repeat orders by 30% across the site.
Easy-to-understand Product Education
The language on the site was very dense with scientific product information, independent studies, and the like in endless paragraphs across the site. We recommended what information to keep and how to display it in an easier to understand way for customers.
User Journey Refinement
It took customers no less than three clicks to buy a product from the website when the audit was run, we suggested quick buy/add to cart buttons, integrations with their favorite payment providers, using the home page as the shop page for their most sold products, and other methods to ensure customers could order in one click.
More Site Intuitive Navigation
Based on newly collected user data we recommended a more intuitive top nested navigation highlighting the most trafficked pages and a revamped footer menu.
Product Page Optimization
To replace the existing bare-bones product pages, we suggested this structure based off what we learned customers cared about most.
Respecting Customer Attention
Their primary traffic was coming via mobile phones, and on mobile there were no less than three popups that would demand customer attention and make the overall experience confusing and slow. By showing the information from these popups elsewhere on the site, we increased purchases from mobile and desktop.
Website Development
We were proud to be their partner of choice to implement the changes recommended in the CRO Audit 🎉. Our team partnered with their Chief Creative Officer to completely redefine the brand experience across both their blog (WordPress) and shop (Shopify) into an omnichannel one.
Build Your Own Box
Customers had been asking for this feature for months and we were very excited to deliver it to them!
- Swap out products from active BYOB boxes without canceling subscription
- Multiple box sizes & product types
- Upsells at the end
powered by:
AI-powered product recommendations
All products shown on the site from the home and collection page to the recommended products on product and cart pages are all automatically sorted by AI based on the user’s previous browsing or purchase history. This gives returning customers a personalized experience placing products they are likely to enjoy next front and center.
Subscriptions
The company had an incredible customer LTV that was built up over years from the founders being very active in their Reddit and YouTube communities. Making a behavior that customers are already doing easier for them is always a sure bet for growth.
- Swap out products from active subscriptions without canceling
- Pause or skip subscription orders
- Brand font and color ready
powered by:
Shoppable recipes
We connected their WordPress recipes to their Shopify products so customer could add products used in recipes to their cart immediately without having to search the shop for them.
Increased Website Speed
Our team always considers site speed in our builds because for every second of load time, 20% of your potential customers will leave.
